Monday, July 18, 2011

OnFast Social Posting Now Supports Links and Photos

OnFast's New Features: Social Posting Supports Links and Photos

Update your social networks with text, photos and links

OnFast now offers several social posting options, including text, photos, and link sharing. Add comments to both photo uploads and links. When sharing a link, choose a thumbnail from all images on the page.

Keep Customers Informed

Upload a photo from your computer, or choose from the previously loaded images in your OnFast gallery. Keep your customers in the know by updating your social networks quickly and often.

Add personality to your social network pages

Sometimes a picture is worth a thousand words. Quickly upload high-resolution images to your social networks and store them for future use.

Send your messages everywhere

Save time by sharing your posts across multiple social networks with one click. No matter where your customers socialize, get your message in front of them.

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Wednesday, June 29, 2011

OnFast Launches Social Marketing and Coupons for Golf Industry

OnFast provides the golf industry with a simple, time-saving way to reach golfers by leveraging social networks such as Facebook, Twitter, LinkedIn, and their blogs.

OnFast launched its service to the Golf industry today. The social marketing solution helps golf professionals market their golf courses and services across social networks such as Facebook, Twitter, and LinkedIn. OnFast supplies professionally written documents containing search engine optimized keywords for the golf industry, which makes it easier to create blog posts, and update social networks.

"Most golf pros don't have the time, resources or marketing experience to effectively market themselves online. Their efforts usually consist of putting up a golf course webpage and expecting potential golfers to somehow find it. It usually doesn't work and they miss their true growth potential." remarked OnFast President Christopher Shepherd.

In addition, OnFast provides golf professionals the ability to offer discount and promotional coupons to their customers, without any per coupon charges. These coupons are posted to social networks and blogs, or can be exported for email campaigns. Current daily deals can also be listed directly on the golf course's website using OnFast's proprietary coupon feed. OnFast's easy to use Campaign Planning Calendar allows golf courses to quickly plan and schedule their future marketing efforts. Tracking the results of marketing campaigns is straight-forward, helping golf course owners achieve their visibility goals at a glance. These features allow golf professionals to efficiently leverage social networks such as Facebook, Twitter, and LinkedIn, in just a few minutes a week.

Full article at:

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Thursday, June 23, 2011

OnFast Launches Social Marketing for Real Estate Industry


OnFast launched its service for the real estate industry today. The social marketing solution helps realtors with the challenge of marketing to both buyers and sellers of real estate. Through their website,, OnFast offers realtors the social marketing tools they need to easily and cost effectively reach their customers.
"We have done the hard work of creating compelling, real estate specific marketing messages so realtors can focus on their core strengths and not on writing marketing text," said OnFast President Christopher Shepherd. "Growing your social network following is one of the best ways for a realtor to increase their customer base," Shepherd continued.
OnFast's pre-built templates contain search engine optimized keywords for the real estate industry, which greatly reduces the time needed to send out professionally written press releases, blog posts, and frequent social network updates. Central to the OnFast solution is an easy to use Campaign Planning Calendar, that allows realtors to quickly plan their future marketing strategies. Tracking the results of past marketing campaigns is straight-forward as well, helping realtors achieve their visibility goals at a glance. These features allow realtors to efficiently leverage social networks such as Facebook, Twitter, and LinkedIn, in just a few minutes a day.

Full article at:

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Friday, June 3, 2011

The 10 steps to Facebook hotel marketing success

Facebook has become one of the must-haves in any modern-day marketing strategy and every socially-aware hotel should have its own page. But with it being such a new tool, how do you know what you should be doing?
evolution, the hospitality e-commerce and e-distribution provider, recommends the top 10 things hoteliers should be doing on Facebook:

1. Create a custom URL for your Facebook page
If you haven't already created a customised URL for your Facebook page, do it now. It's first-come first-served so claim yours before someone else does! Search engines are indexing Facebook and are returning these URL's in results. Simply visit and follow the instructions. Your URL cannot be changed once it is set, so make sure you choose it carefully. Tip: include your city, state or country in your URL depending on how people find you on Google. For example, 

2. Promote your visual identity through video
Photos are great but there's nothing that sells a hotel more than watching a good video, so promote your hotel through video on your Facebook page. Create general videos or niche-specific videos and use Youtube to host and share them on your page, alternatively you can upload them directly. Videos will also get more hits for your hotel in search engines as they also appear in results.

3. Use Facebook insights
Every administrator of your Facebook page will have access to Facebook insights which can be a powerful tool for tracking the growth of your page. You are able to analyse which types of posts are the most popular, monitor fan growth and interaction, see page views and track impressions. Tip: You'll be able to see how many fans have "hidden" you from their feed.  If this is high, it may indicate that you are posting too often or the wrong type of content. Monitoring these metrics will enable you to adapt your engagement and content strategy.
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Thursday, May 26, 2011

How Sustainable Is Groupon's Business Model?

What customer wouldn't want to score a deep discount on dinner, beauty treatments and other services, especially during a downturn? Barely three years old as an industry, online group buying sites are witnessing rapid growth, as more subscribers sign up, more partner businesses sign on, revenues climb and venture capitalists swarm to invest, further driving up business valuations as a result. 

The most prominent group buying site, Chicago-based Groupon, has 2011 revenues estimated at between $3 billion and $4 billion. Google last December offered to buy the firm for $6.4 billion. After the acquisition was unsuccessful, the search giant launched its own venture, Google Offers. Facebook, too, is entering the space, joining the roughly 500 group buying sites that have emerged worldwide.

But much of that "wild exuberance" is miscalculated and could bring ruin to investors, warns Wharton marketing professor David Reibstein in an interview with Knowledge@Wharton. Taking Groupon as a case in point, he says the industry's current growth rates are unsustainable. Also, he faults the site's business model, arguing that it will leave customers, suppliers and investors disenchanted.

Full article at:

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Wednesday, May 25, 2011

OnFast Launches Social Network Marketing & Coupon Solution

OnFast announced today the launch of their affordable social network marketing & coupon solution, designed to help businesses get the most out of their marketing and promotion dollars. Through their website,, OnFast offers small & medium size businesses the tools needed to maximize the impact of their online marketing campaigns, while saving them precious time and money...

View full press release at: